New Market Project

PIFA CONSULTING aims to assist aftermarket businesses in developing and understanding of what it takes to grow sustainable business across Mexico and the Latin American markets. We align your products with Latin American key players.

PIFA CONSULTING is a professional services agency committed to help aftermarket companies to reach new customers for auto parts in Mexico & Latin America. Furthermore, we advise companies to organize and operate their own individual value chain through following services:

1. Market research and business potential analysis.

2. Business Development

3. Marketing

1. Market research and business potential analysis

The study will include detailed information pertaining to: 

  • Market size and market development.
  • The number of direct competitors, their size, and their places of operation.
  • Information on potential distribution partners.
  • Details on how to price products.
  • Product requirements: Quality & performance, product range according VIO, etc.


2. Business Development

  • Demand generation.
  • Generation of new business contacts and sales prospects.
  • Pre-qualification of business opportunities (discovery workshops).
  • Customer installed base engagement to identify up-, and cross-sell opportunities.
  • Sourcing of investment projects and business partners.


3. Marketing
Alignment of your products with new and existing markets:
Market segmentation & product positioning
Execution of SWOT and market potential analysis
Execution of peer group analysis
Definition of USP’s (Unique Selling Proposition) Competitive analysis
Definition of individual go-to-market strategies